Ready to help with individualized
communications counsel to management, department
leaders, principals and individuals in for-profit or non-profit arenas.
When You Want
An experienced advisor who will work
with you on business or mission goals, internal and external relationships,
capitalizing on opportunities or managing issues. And who works in a personal,
flexible and cost-effective way, with the emphasis on solid advice and sleeves-rolled-up help.
Services and Structure
S.M. Harwood Consulting is an
individual consultancy, providing direct, customized service with a collaborative
approach. This can mean working directly with you or with your in-house and vendor resources. The fee structure may be hourly, retainer
or by project and confidentiality agreements are honored and work products belong to you.
Services include:
- Situation analysis and problem solving
- Planning
- Project management
- Internal and external communications content
- Qualitative and secondary research
- Writing, editing and proofreading.
- Samples at https://clippings.me/smharwood.
Examples
- An internal communications program that included department restructuring and a campaign launching the organization’s first employee engagement survey.
- Online marketing communications content, news releases, articles and B2B media relations for a leading pharmaceutical processing trade show exhibitor.
- Marketing counsel for an emerging online community.
- Crisis communications planning for an international consumer packaged goods firm.
- Multi-year team management for an annual non-profit fundraising campaign.
- Strategic planning for a volunteer-led non-profit, including primary internal and external research.
- Marketing launch for an online research company, including project management of a virtual team, news releases and online content development and editing.
- Auditing back-office business communications to clients and agents for a financial services company, making inventory structure and brand-voice alignment recommendations.
Industry Sectors and
Organizations Served
Professional Services,
Not-for-Profit, B2B, Health Care, Industrial. Clients have included Anthem Blue
Cross Blue Shield CT, VeraQuest, Anthem Health and Life of NY, Bayer
HealthCare, Reed Exhibitions (INTERPHEX), Yale University, Albert Einstein College of
Medicine, Combe, COPE, and more.
She has led national communications for maternal and child health as VP, Communications for the March of Dimes, supporting revenue development, corporate sponsors, government affairs, crisis communications and staff/volunteer training. She also conducted internal/external communications as VP, Corporate Communications for Porter Novelli, an Omnicom Group (NYSE:OMC) subsidiary, including the launch of the PN International brand and PN's first Web site and Intranet.
She has also helped marketing/brand managers and corporate communicators in Fortune companies including Georgia-Pacific, BOC and Sonoco Products, as Senior Account Supervisor at ABI. In California she was VP of The Manion Firm, serving clients in professional and financial services, real estate, health care and entertainment.
She has been a two-term President of the Public Relations Society of America's Westchester/ Fairfield Chapter, has served on State Chapter and Regional Division Boards of the March of Dimes as Communications Chair, and is a former member of the Client Advisory Board of the Council for Public Relations Firms and the Communications Advisory Committee for Iona College. Her work for Yale earned a Gold PRSA Mercury Award.
Contact Information
Phone:
203.972.7574
Mobile:
203.801.8108
Fax:
203.972.1327
Email:
smharwood0313@att.net
